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LinkedIn is the world’s premier business network, with around one billion users . For brands and business owners seeking to connect with a professional network, amplify employee advocacy, and establish themselves as industry leaders in front of this vast audience, leveraging LinkedIn for Business is crucial. But how can you make sure you’re getting the most out of your LinkedIn Company Page? In this guide, we’ll show you how to use LinkedIn for Business. From optimizing your Company Page setup to sharing content that attracts tons of engagement, and more. We’ve also gathered some advice from some pros who’ve used LinkedIn successfully for their businesses. Deesha Laxsav is the Senior Brand Marketing Manager at Clutch . Amanda Nielsen is a B2B Content Creator, Entrepreneur, and Founder of Thot Leader Labs . Todd Needle is the Senior Manager of Brand Marketing at Attentive . Let’s get to work! How to create and optimize your LinkedIn Business page: A step-by-step guide A strong ...

A well-run social media takeover can be a win-win situation for you and your collaborator. In a crowded content landscape, takeovers are a great way to capture attention, share new perspectives, and engage your audience. In this guide, we’ll break down how your brand can benefit from a social media takeover, walk you through the process step-by-step, and share real examples to spark ideas for your next campaign. Bonus !!! Download our free influencer campaign template to plan your next campaign and choose the right influencer with ease. Download now! What is a social media takeover? A social media takeover is a type of influencer collaboration where someone temporarily posts content on your brand’s social media account . That “someone” could be an influencer, industry expert, content creator, or even a team member. During the takeover, they’ll create and share posts — usually in their own voice and style — to engage your audience and bring a fresh perspective to your feed....