15 social media trends shaping 2025 [mid-year update]
No time to read? Check out the audio version of this post. Welcome to social media marketing in 2025, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ demographics and attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social commerce to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your social media content. Psst: Since we’re halfway through the year, we’ve refreshed this guide with the latest insights to help you spot which trends are sticking around and which ones are shifting. Bonus !!! Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet. Download now ...