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TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns). AI can help you work smarter, not just faster. Keep humans in the driver’s seat. AI excels at simple reasoning, writing first drafts, brainstorming, and repurposing content — but human edits are still crucial for authenticity and engagement. The use of artificial intelligence ( AI ) in social media can be controversial. Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. The th...

Social listening unlocks priceless audience insights — and with AI, it’s more powerful than ever. But how exactly does AI social listening boost your brand? From uncovering trends to managing crises, this guide explains how it works and highlights the top tools for 2025. Key takeaways AI makes social listening faster and smarter by analyzing millions of posts to reveal sentiment, trends, and emerging topics as they happen. Top tools like Hootsuite and Talkwalker use AI to spot brand mentions (even in images, videos, or audio) and surface actionable insights — fast. Marketers can use AI social listening to manage crises, track competitors, find influencers, and uncover new campaign or product opportunities. Advanced tools can detect emotions and sarcasm , filter out irrelevant noise, and benchmark your brand against competitors. AI-driven insights empower teams to tweak campaigns in real time and make smarter, data-backed decisions that drive results. What is AI socia...

So you’re planning an Instagram giveaway—how generous! Here’s a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the contest rules, promoting your giveaway and picking a winner — plus 11 examples from brands that are doing it right. Let’s get started, you selfless, noble giver, you. Bonus: Download 4 free, customizable social media contest templates   to help you get started promoting your contests on Instagram, Twitter, and Facebook. What is an Instagram giveaway? An Instagram giveaway (or an Instagram contest) is a type of promotion involving a brand or creator gifting a product or service to an Instagram user. Users can enter the contest based on criteria defined by the giveaway organizer. Here are some common reasons why brands throw giveaways on Instagram: To get new followers. Contests tend to bring in new viewers to your page. To engage their audience. Giveaways give your audience a chance to interact with yo...