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Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as a Twitter/X alternative, Threads has now grown past 300 million monthly active users as of December 2024. And it’s not just a Twitter clone. Threads keeps evolving with new features that make it easier (and more fun) to connect: Custom feeds allow you to curate content around specific topics A web version that makes desktop scrolling and posting easier Fediverse integration lets users connect with platforms like Mastodon New tools like polls , GIFs , post-editing , and scheduled posts to help boost engagement But what exactly is the Threads app, and how does it work? Should you use it instead of X? And is it worth adding to your social media strategy? In this guide, we’re breaking down everything you need to know about Threads — how it works, what’s new, and whether it’s the right platform for you. Whether you’re just checking it ...

Do you have a trusted box of TikTok tools? If not, it’s time to build one. TikTok is nearing 1 billion global active users and is one of the fastest-growing social media apps we’ve seen. And there’s no sign of slowing down. For you, that means more opportunities to reach your audience. But with opportunity comes competition. More accounts just like yours, except with more likes, comments, and follows. You might be asking yourself, what do they have that I don’t? The answer could be a solid TikTok creator tool kit. With so many talented creators publishing content, you’ll want all of the advantages you can get. So, we’ve compiled a list of 32 expert-approved TikTok tools. We’ve got you covered, from content creation to marketing, advertising, analytics, and more. Take a look below. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. Best overall TikTok tool 1....