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Popularity matters — whether you’re running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions — was the win deserved? (Spoiler: It was.) But the truth is, Grammy voters aren’t all that different from the rest of us. Maybe they aren’t on Stan Twitter quite as much, but their voting habits often mirror public sentiment . So will the same patterns prevail with this year’s Grammy nominations? And can we use Hootsuite Social Listening to identify the most popular nominees on social media and predict the night’s biggest winners in categories like Album of the Year, Record of the Year, and Best New Artist? There’s...

Wondering what the best time to post on LinkedIn is in 2025? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active. If you don’t time your posts correctly, you’ll end up speaking to an empty room — and an empty room can’t talk back, or follow your brand, or buy your products. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post on Facebook for maximum engagement. Keep reading for the most recent available data for 9 key industries (collected in Q4 of 2024). Note:  Unless stated otherwise, the time of day was localized across 118 countries where sample data came from, i.e. the graphs below are accurate across time zones. The overall b...

Hey there, I’m Nikki! For the past 10 years, I’ve been helping all kinds of brands — from scrappy startups to household names — grow their online presence and connect with their audiences. Over the years, I’ve learned that the secret sauce to a successful social team lies in two things: creativity and systems . If someone on your team has been humming trending sounds at their desk or quoting the latest viral meme in strategy calls, then you’ve probably already nailed the creativity part. This post is here to help you find the perfect social media management tool to take care of the systems part. I’ve also tapped a couple of social media experts to share their advice along the way. Because, with the right tool, you can simplify the day-to-day admin, automate pesky, repetitive tasks, and free up more time for what you do best: creating a brand that stands out on social. Ready? Let’s dive in. Platform: Who it’s for: Standout Features: Limitations: Star Rating: Hootsuite ...