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Instagram hashtags are a powerful tool when it comes to discoverability, finding your audience, and increasing your reach on the platform. Knowing which hashtags to use (and when) can make a big difference in your social marketing success, so consider this your hashtag-packed guide. Keep reading for a rundown on how and why to use hashtags on Instagram, plus hashtagging help from AI and human experts — namely, Drew McWhirter, the Creative Marketing Lead at Anh and Chi , a Vietnamese restaurant in Vancouver. Key takeaways Hashtags boost your reach . Hashtags are essential for getting your content seen. Using them on Instagram helps categorize your posts and makes it easier for your target audience to find you. Don’t overcomplicate your hashtags . Using 3 to 5 hashtags is often the sweet spot. Experiment to find what works best for your brand and keep your captions looking clean. #LessIsMore Use tools for inspiration . Don’t stress about finding the right hashtags! Hootsuite’s f...

TL;DR: Here’s how often you should post to each social network for best results: Instagram:  Post between 3 and 5 times per week. Instagram Stories:  Post 2 times per day. Facebook:  Post between 1 to 2 times per day. X (Twitter):  Post between 2 and 3 times per day. LinkedIn:  Post between 1 to 2 times per day. Threads:  Post between 2 to 3 times per day. TikTok:  Post between 3 and 5 times per week. Pinterest:  Post at least 1 time per week. A social media posting schedule is a strategic plan for your social media account(s) that determines what content you’ll post, when you’ll post it, and on which platforms. Of course, social media platforms like Instagram , Facebook and TikTok can be used spontaneously — but for brands looking to build engagement, awareness and a loyal following, consistency and quality are key . And that requires some foresight. Social media posting schedules are really helpful for a bunch of reasons: Ma...

Facebook analytics tools are dashboards or programs that marketers and small businesses use to track and analyze both paid and organic performance metrics from their Facebook accounts. Those metrics can include data like views, likes, follower growth, engagement, click-throughs, and comments. The right Facebook analytics will also reveal audience insights, such as who is seeing your posts or following your account, with data on audience demographics. Reviewing and analyzing your Facebook performance can help you understand what’s working well and what needs improvement. Because if it can’t be measured, it can’t be managed. #1 Social media tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-day trial 12 best Facebook analytics tools for 2025 Trying to figure out how to measure your content’s performance on Facebook ? Here’s a quick run-down of the top Facebook analytics tools available, starting with our personal fave. 1. Hootsuite Sure, we’re a little biased. ...