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Key takeaways Reasons for creating multiple Instagram accounts for one brand include promoting specific product lines, targeting regional audiences, enhancing employer branding, or balancing personal and business identities. To manage multiple accounts without a headache, define clear goals for each account and establish a distinct voice and visual identity (using “we are ___ but not ___” statements). Batching content creation and scheduling is essential for efficiency, and tools like Hootsuite can help streamline content planning, analytics, and engagement management across multiple accounts. Seasoned SMMs recommend using a burner account to test posts, keeping FAQs and tags handy, and ensuring all your accounts are secured with two-factor authentication. Battery packs and well-organized drafts also make the day-to-day management of multiple IG accounts less stressful. Why do brands set up multiple Instagram accounts? From dedicated product lines to niche audience segments,...

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? With secret tips and tricks from two Pinterest experts, we’re pinning all the details down below. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, a...

Key Takeaways Social media audits identify the strengths of your social strategy and highlight areas for improvement. When measuring your performance, consider key metrics like engagement rate, post frequency, and audience size. Use your audit to confirm that all social profiles align with your brand’s style and guidelines . Compare your performance against competitors to identify benchmarks and opportunities. Hootsuite’s free social media audit templates can help you run a faster, more efficient audit. Flash sale! Get the #1 social media management tool for HALF OFF and handle your social strategy stress-free. Claim 50% off Hootsuite What is a social media audit? A social media audit compiles and analyzes information about your accounts across all platforms to clearly measure their performance. Think of your social media audit as a report card: it identifies strengths, areas for improvement, and next steps. What can a social media audit tell you? After a t...