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Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts . Tool Price (Starting) Standout Feature Best For Hootsuite Starts at $99 Comprehensive management of all social media accounts in one place Businesses of all sizes (including small businesses, enterprises, franchises, and agencies) and freelance social media managers Sprinklr Starts at $299 per user per month Analytics and social listening Organizations needing advanced features and analytics Later Starts at $17 Visual content feed planner Small businesses Sprout Social Starts at $249 Campaign analysis Mid-sized businesses and enterprise Buffer Starts at $6 Scheduling and analytics Small to midsize businesses ...

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re preaching to the choir here, but social media isn’t just for interns anymore. Honestly, was it ever? ) If you want your social channels to drive business performance, you need to do a lot more than just post. You’ll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. Oh, and all this while juggling social media trends and navigating privacy concerns. In this article, we’ll teach you everything you need to know about getting started with social media management. By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Key Takeaways Social media management is the process of planning, creating, and managing content across platforms to boost engagement, awareness, and traffic. Social media manage...