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Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users , Facebook is still the world’s most-used social platform . And don’t let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. People ages 25-34 are Facebook’s largest audience , closely followed by those 18-24 years old. Marketing on Facebook doesn’t have to cost a lot, either. Whether you’re just starting out with social media marketing or you’ve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. Key Takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales.  A Facebook marketing strategy can include various types of content such as organic posts, Stories, and Reels and paid ads. To effectively market on Facebook...

Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach your target audience ? Then you need to know what the world’s most popular social media apps can do for you. Listing the “top ten social apps” is so last year. We’ve got the top fourteen social media apps with a complete overview, stats section, key features, and resources below. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial The top 14 social media apps in 2024 1. Facebook Facebook’s status as a juggernaut social media app has never faltered. It was one of the first to truly break ground in this industry (way back in 2004) and hasn’t stopped evolving and experimenting since. Is it one of the best social media sites? Well, it remains the most used social media networks of today. Marketers will find Facebook easy to use for nearly any kind of content strategy. It’s set up to promote text-only, ...