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TikTok exploded in popularity during the pandemic, and four years later, it’s still going strong. After surpassing the 1 billion user mark in 2023, TikTok now boasts 1.5 billion monthly active users . If you’re not using TikTok for your business, you’re missing out on a huge chance to reach your potential customers. From trending sounds to live streams to viral challenges, TikTok isn’t just about dancing anymore. And its active user base spans far beyond Gen Z. In this article, we’ll teach you how to use TikTok for business. We’ll walk you through identifying trends, which editing tools to use, how to measure success, and more. Note: this article is about how to use TikTok as a marketing channel for your business. To learn about the “TikTok for Business” platform, check out this article about TikTok advertising . Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. ...

You might know your favorite influencers’ preferred brand of dog food, the messy details of their last breakup, or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: Influencer rates . Creating branded content involves time, labor, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? How much do influencers make per post? Read on to find average influencer costs on the most popular platforms, factors that might affect influencer pricing, and the best formulas for calculating rates for your next influencer marketing campaign. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. How much does influencer marketing cost? Instagram, TikTok, and YouTube are the most popular social media plat...

Social selling is not the same as social commerce. Rather than chasing one-off sales, it leverages social media to nurture relationships. It can drive activity at all points of your sales funnel. Keep reading to learn about social selling best practices that will turn your social presence into a lead generation machine. Bonus : Find out what people really want from brands on social—including why they follow, engage, buy, and even unfollow them—in The Social Media Consumer Report . What is social selling? Social selling means using social networks to connect with, understand, and nurture leads and prospects. The goal is to establish your value and expertise. At the same time, you build meaningful relationships with potential customers. This makes you—and your brand—the natural point of contact when a prospect is ready to buy. Traditional social selling Originally, social selling was primarily (but not totally) a B2B practice. It involved finding ways for sales reps and tea...