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Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023 . Over the years, Facebook advertising has evolved to better serve its billions of users. Along the way, marketers have also had to keep growing to ensure they still know how to advertise on Facebook to get the desired results. This blog will walk you through the latest tips, tricks, and techniques for advertising on Facebook in 2024. Whether you’re a veteran marketer or starting out as fresh as a daisy, this FB advertising guide will tell you: How to set up Facebook ads, How to make a Facebook ad, How to run Facebook ads, and All the other Facebook ads 101 knowledge you need. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What are Facebook ads? Facebook ads are posts that businesses pay for to show Facebook users products or services. They come in variou...

Ahoy, social media sailors. To navigate the choppy seas of social media, you need to do some solid content planning before you set sail. The most seasoned social sailors know that you must carefully chart your course before stepping on the ship. Without a content plan, you’re blindly casting yourself into an ocean of content, with competitor sharks nipping at your bow. If you want the tides to turn in your favor, you need to map out your content plan. Follow the eight steps outlined below, and you’ll make it through your journey safe and sound. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. Start free 30-day trial What is social media content planning? In social media, content planning is the process of strategizing and scheduling content. Content planning involves deciding what to post and when to post it. Social media content planning helps you to achieve goals like increase...