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The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads. Boosted posts are the very easiest way for social advertisers to get started. That means it’s important to understand how they work – and how they can work for you. But you also need to understand their limitations compared to other social ads . Read on to clear up the boosted post vs ad distinction once and for all. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. No tricks or boring tips—just simple, easy-to-follow instructions that really work. Boosted posts vs. ads: what’s the difference? The main difference that identifies a boosted post...

How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats . This guide will teach you how to analyze — and learn from — competitor performance. We’ll also list the best social media competitive analysis tools and give you a free template to help you get started. More of a visual learner? Check out our video to find out how to perform a competitive analysis on social media in just three steps: What is a social media competitor analysis? A social media competitor analysis is an analysis  of your  competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results against the heavy-hitters in your industry, so you can identify opportunities for growth as well as stra...

Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Maybe you’ve received a fancy new product and want to post an unboxing video to your YouTube channel. Whether you know it or not, both of these examples are user-generated content (UGC). Still confused? Don’t worry; we’ve got you covered. In this article, you’ll learn what user-generated content is, plus a few other things: Understand the benefits of using UGC in your campaigns See how big and small brands execute UGC Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand Bonus: Read the step-by-step social media strategy guide   with pro tips on how to grow your social media presence. What is user-generated content (UGC)? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and publi...