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Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Since work takes up such a large portion of our waking hours, it’s not surprising that people post about their jobs on social media. But if they do so without guidance, they may put both themselves and their employers at risk. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What are social media guidelines? Social media guidelines are instructions and recommendations for how people connected to a company should represent themselves – and the company – on social media. Think of social media guidelines as a brand-specific manual of social media best practices. They apply to everyone who has a professional relationship with your brand. Employees are usually the primary audience. But anyone else y...

Social media. Search engines. There was a time when these were two different things. But the lines are blurring between these types of online tools and the ways people use them to find information and content. The top reason people use social platforms is still to be entertained. But they are also actively using social networks to search for specific information. Social media search engines are the search tools of the future. In fact, for many social users, they’re the search tools of the present. Brands need to understand how to optimize their content to appear in those searches. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people. What is social media search? Social media search is the act of actively looking anything up on social platforms by typing a query into a search box. This is a more active method of seeking out content than simply letting the algor...

Rule number one of creating a great Instagram marketing campaign? Know your audience. Which is where these Instagram demographic statistics come in handy. You might already have a pretty good idea of who your followers are on the platform, but with these Instagram audience insights, you’ll have the cold hard facts to prove it. Understanding Instagram’s demographics will allow you to identify your target market , plan relatable content, drive engagement and create winning social media campaigns. So let’s get to know the 2 billion monthly active users who might be checking out your brand’s Instagram account . Get our 2024 Social Trends report, and dig into the juicy data that’ll help you reach your goals in 2024—which is shaping up to be social’s best year yet. Instagram age demographics People from all age groups use Instagram—teens, grandpas, everybody’s here. But there is definitely a concentration in the 18 to 34 age range. Millennials and Gen Zers love the ‘Gram, it s...

Whether you’re trying to get new clients, get quality job applications, or build brand awareness, LinkedIn is the place to be for B2B marketers. Over 1 billion business people use LinkedIn, making it the largest professional social network in the world. But how does your target demographic use LinkedIn? Is your target audience even on LinkedIn? How do you effectively reach them? Answers to those questions and more below, plus all the freshest LinkedIn demographic stats you need to know for your 2024 LinkedIn marketing efforts — and how to apply them to your LinkedIn ad campaigns. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. LinkedIn age demographics 1. 47% of LinkedIn users are millennials Millennials make up the majority of users on LinkedIn with 47% falling into this generation. The Millennial generation includes those born between 1981-1996 , making them between ...