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Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). With the introduction of long-form posts, does this mean threads are a thing of the past ? If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Hypothesis: Long-form posts will earn more reach than X threads My hypothesis for this experiment is that long-form posts will earn more reach than threads on X...

If you’re a marketer looking to make an impact on TikTok, then you need to know the latest TikTok statistics and trends. Though the platform rose to fame as a space for Gen Z dance challenges, TikTok has grown to encompass every kind of content and community. In fact, with features like in-app shopping , live streaming , and branded hashtag challenges , it’s now an essential tool for brands looking to connect directly with customers. (Good thing it’s finally possible to schedule TikTok posts .) As you develop your TikTok marketing strategy , here are the key TikTok stats to keep in mind. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial General TikTok statistics Since launching in 2016, TikTok has skyrocketed through the app-o-sphere to capture the hearts and minds and screens of social media users, with some seriously brag-worthy numbers . Here are the general TikTok stats you need to know. 1. TikTok reached 1.92 billion users in 202...

Stop scrolling right now. This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. (See what we did there? We used a hook. ) When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI). Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. Start free 30-day trial What is a social media hook? A social media hook is text , a photo, video or audio that immediately grabs a social media user’s attention. A hook is always one of the very first things presented to the user—for example, the first few seconds of a TikTok or the ...