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Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Why should execs be on social media? Build a (human) personal brand Being on social media benefits ...

In a way, this blog post is also a For You Page: it was carefully created just for you, and the more you scroll, the more you’ll find content that you’re likely to care about. Except it was written by a human with bones and blood, and not determined by a series of TikTok algorithms . Getting on the TikTok FYP, or For You Page, is extremely important when it comes to success on the platform: the FYP is where a billion global active users find new content, new accounts to follow and new brands to care about . Here’s everything you need to know about getting on the FYP, straight from the human’s mouth. What is the FYP (For You page) on TikTok? The Tiktok FYP (For You Page) is a feed of content created for a specific user based on an algorithm. The FYP shows a mix of videos from accounts that the user follows and other videos that the platform believes the user will enjoy—in other words, the FYP makes predictions about what content you’ll find most engaging. According to TikTok , eac...

If you’re using YouTube, you need to keep an eye on your YouTube analytics. Understanding what’s happening under the hood of your YouTube channel is the only way to grow. But what do you need to track, and what tools can help you find that data? We’re glad you asked. What is YouTube analytics? YouTube analytics is a term collectively used to refer to the tracking and reporting of key metrics that help you understand the performance of your YouTube channel , as well as individual videos. YouTube analytics allow you to see what’s working on your channel, as well as which content is falling flat. This can help guide your strategy so you can grow your channel more effectively over time. YouTube analytics also include demographic information about your YouTube audience, so you can understand who your subscribers are and produce content that speaks directly to their wants and needs. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actionable insights to help you grow f...