test

Good salespeople know that it’s not a great idea to try the hard sell on prospects the very first time you connect. First, you need to build a relationship and establish your credibility. Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier. They also allow for better collaboration, tracking, analysis, and communication. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a content marketing tool? A content marketing tool is any tool that allows content teams to improve, simplify, or better...

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post . Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. It’s a win-win-win for users, platforms, and brands. While creating zero-click content may require more effort than dropping a link, we promise it’s worthwhile. Below, we’ll explain the benefits of zero-click content. We’ll also share tips and examples to help you get started. Bonus: Read the step-by-step social media strategy guide   with pro tips on how to grow your social media presence. What is zero-click content? Zero-click content is content that provides valuable information to users without havi...

With top-of-the-feed placement, links, and interactive stickers, Instagram Stories is a prime channel brands can use to drive awareness, traffic, sales, and engagement. And Instagram Stories analytics can prove it. Instagram Stories last a mere 24 hours — here today, gone tomorrow. But just because these pieces of content disappear doesn’t mean they can’t have a lasting impact on your audience. Track the right metrics, and you’ll learn exactly how to optimize your Instagram Stories to achieve your social media goals. And we’re here to show you how. Read on for everything you need to know about Instagram Story analytics. Get your free pack of 72 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. How to view Instagram Story analytics You’re just a few taps away from viewing all the sweet, sweet stats from your latest Instagram Story — just grab your phone and follow along. (Psst: You’ll need a Professional or ...

Facebook analytics are like a crystal ball for your business. They provide valuable insights into how your page is performing, what content resonates with your audience, and how you can improve engagement. The key to harnessing these analytics is choosing the right Facebook analytics tools . While the OG, native Facebook Analytics platform was discontinued in 2021, there are still tons of smart, user-friendly tools to help you tap into your Facebook page’s performance. Bonus: Get a free social media analytics report template   that shows you the most important metrics to track for each network. What are Facebook analytics? Facebook analytics are the data and tools you need to track your page’s performance and understand your audience . They use data from your Facebook page to provide valuable insights into the behavior of your followers, content engagement, and overall page growth. Reviewing your Facebook analytics regularly is crucial in developing an effective social...