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Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. The best social media content calendar tools integrate directly with the social media platforms so your content posts automatically once you place it in the calendar at the time you choose. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a social media calendar tool? A social media calendar tool is a piece of software that allows you to plan and schedule social p...

Synergy, disruption, omnichannel: The three prongs of every mid-2000s marketing plan. We’re more evolved now, right? In 2023, social media integration goes beyond buzzwords and is the fundamental piece of every successful digital marketing strategy. Social-led brands continue to build more loyalty and attract more new customers and followers than brands marketing the traditional way. With, you know… synergy. Here’s how to use social media integration station to become a truly social-first marketer. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial What does “social media integration” mean? Social media integration is the practice of using social media not just as another spoke in your marketing strategy, but as the foundation. Integration goes beyond posting social media content. Social media integration incorporates your social channels into every part of your campaigns, using smart tools to keep everything connected, automated, and...

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people . So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work . Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful? While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. As we’ve discovered through rigorous abuse of my Instagram account, three to five hashtags is the sweet spot for Instagram posts. Will the same be true for Reels? As always, there’s only one way to find out: submitting my Instagram followers to a barrage of hashtag-based tests. But in my defence, that barrage of hashtag-based tests will probably involve videos of pancakes. So. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and conte...