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Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts. If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts . Get your free pack of 5 customizable YouTube banner templates now . Save time and look professional while promoting your brand in style. Can you monetize YouTube Shorts? Yes! It’s been possible to monetize regular long-form YouTube videos for more than 15 years now. In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. But Shorts are a much newer format, and they weren’t originally part of the Y...

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q3 2023) benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is a social media benchmark? A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can...

B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix. So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your funnel? Read on for all the tips you need to build an effective B2B social media strategy. Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. What is B2B social media marketing? B2B social media marketing is the use of social channels to market products or services to business clients and prospects. (B2B stands for business-to-business, as opposed to business-to-consumer or B2C.) Marketers at B2C companies use social channels to reach consumers and influence purchases. Effective B2B marketing requires a differe...