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If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate. And if you happen to promote your brand and connect with new partners or potential customers along the way? Win-win. Here’s how to use LinkedIn groups to form deeper connections with the most relevant of LinkedIn’s 875 million members . Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. What are LinkedIn groups? LinkedIn groups are a feature of LinkedIn that allow users with shared interests to connect. Think of it as an online ...

HIPAA stands for the Health Insurance Portability and Accountability Act . It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What does HIPAA say about social media? HIPAA does not explicitly say anything about social media. That’s because the standards were created before social media platforms existed. However, social media is subject to the Privacy Rule. The standards on disclosures of protected health information are particularly relevant. Source: CDC That means organizations covered by HIPAA cannot publish or share any protected health inf...

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. After all, understanding your audience’s preferences and needs is the key to business success. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. Basically, with social media market research, you’re as close to being a mind-reader as you’re gonna get. Read on to learn h...

If you’ve ever wondered how to reduce work stress when you manage multiple social media accounts for clients — or for your own business — you’re in the right place. In this post, we’ll walk you through the easiest ways to manage, monitor, and collaborate on all the (many) social accounts you use every day. Bonus: Get a free guide that shows you 8 Ways to Use Hootsuite to Help Your Work-Life Balance.   Find out how to spend more time offline by automating many of your daily social media work tasks. The benefits of having multiple social media accounts As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose. For example, reading news stories is the third-most common reason for using social media. Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update But that use does not apply equally across platforms. About 31% of U.S. adults regularly use Facebook to...