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Facebook hit a new milestone in early 2023, reaching 2 billion daily users for the first time. In a constantly changing social media landscape, the world’s largest social network continues to hold its ground. So, what’s trending on Facebook right now – and how is Facebook changing in 2023? We’ve rounded up the most important Facebook trends marketers need to watch this year. Hint: AI Facebook trends are leading the way. If you’re not already thinking about how AI will affect your Facebook strategy, it’s time to start! Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023. The 8 top Facebook trends for 2023 Trend 1: Reels are here to stay Reels were a hit right off the bat on Instagram. But it was initially unclear whether that success would translate when they launched on Facebook. Now, enough time has passed that we can say the verdict is officially in. Reel plays on Facebook doubled in t...

While TikTok and Instagram may snatch all the headlines, Snapchat remains one of the most popular social media platforms in the world—which means businesses should be taking note. Sure, it’s full of silly filters and effects , but under the bells and whistles, Snapchat is a powerful tool for brands that want to connect with their audiences in fun and engaging ways. If you’re considering using Snapchat for business , it’s time to get familiar with the latest Snapchat stats. Knowledge is power, after all. So get ready to track essential Snapchat age statistics, familiarize yourself with the most up-to-date Snapchat business stats, and dig in deep with interesting facts about the social media platform. With these numbers in hand, you’ll be ready to take your social media marketing strategy to the next level. Here are all the Snapchat usage statistics you need to make social media a (wait for it!) snap in 2023. Bonus: Download the free 10-Day Reels Challenge , a daily workbook of...

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? (Spoiler: It’s not.) Or maybe you think it’s basically just social media advertising ? (Second spoiler: Also no. That’s something else altogether.) In short, social selling allows your business to zero in on business prospects on social media, build rapport with a network of potential leads, and generate social media sales. Done right, social selling can replace the dreaded practice of cold calling. If you have not yet incorporated social selling into your funnel, you’re likely losing business to more social media savvy competitors. But once you’re done reading this guide, you will have all the information you need to change that. In this post, we: Answer the question: What is social selling? Explain what a social selling index is. Share 4 reasons your business should care about social selling. Outline social selling tips and best practices. ...