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Is there anything more important than choosing the right TikTok fonts? And no, we will not accept “the birth of your firstborn” or “that time you graduated university” as answers. It sounds like we’re exaggerating (and ok fine, we are), but like any other design decision, your font choice says a lot about your brand identity and the audience you’re trying to appeal to on TikTok. And while the decision may be important, choosing the right font for TikTok doesn’t have to be intimidating. We’ll teach you what TikTok’s fonts are, what they say about your video, and answer your frequently asked questions about them. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What are TikTok’s fonts? TikTok fonts are the lettering styles available within the app. While they technically should be called “TikTok typefaces,” we’ll save the pedantic “...

Going viral on TikTok can be a challenging but rewarding experience. With over 1 billion monthly active users and millions of videos uploaded daily, it can take a lot of work to stand out on the platform. However, it is possible — and on TikTok, even small accounts have been known to go mega-viral. Here are 11 tips to help you increase your chances of going viral on the platform. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network. How does content go viral on TikTok? Like most social media algorithms, TikTok serves content to its users based on posts they’ve interacted with previously. This applies to videos you see in both your “Following” feed and on your “For You” page (FYP). The real question is, how does TikTok decide which videos end up on our FYPs? According to TikTok , the algorithm recommends content based on videos that y...

Looking for the latest and greatest social media statistics for 2023? We’ve compiled the most valuable insights for each platform so you can get an idea of which channel or trends to focus on this year. Use this social media data on audience demographics, usage, and behaviors to inform your marketing and social media strategy for the year ahead. A note on sources: We’ve collected these social media stats from third-party surveys, whitepapers, and reports from the platforms themselves. Interested in digging deeper? Start with Hootsuite’s Global State of Digital 2022 Report . Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. General social media statistics Social media usage statistics Over 4.74 billion people across the world use social media In 2022, the number of social media users increased by 4.2% Over 75% of the world’s po...