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Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is a lookalike audience on Facebook? A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. How are Facebook Lookalike Audiences created? Facebook’s advertising system takes an existing audience, identifies its key characteristics (like behavior and interests), and then finds similar audiences s...

There’s never been a better time to become a social media manager. The average social media user spends 2.5 hours a day scrolling, liking and commenting. That’s the equivalent of five weeks a year! All that screen time presents millions of possible chances for people to discover new brands, products, and services. That’s why social media is one of 2023’s most important marketing channels. To get in on the action, brands need to dream up beautiful content, and build thriving communities around their brand. But they can’t do it alone. That’s why there’s so much opportunity out there for skilled social media managers! If you love getting creative and connecting with others online, your skills are in high demand. Today, we’ll explain how to become a social media manager in 2023. Keep reading for actionable tips, a step-by-step guide, and industry advice from one of Hootsuite’s in-house experts. Bonus: Customize our free, professionally designed resume templates to land your dr...

Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do — and there’s a couple of ways to go about it. Keep reading to find out how to schedule LinkedIn posts so that you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. How to schedule posts on LinkedIn In November 2022, LinkedIn started rolling out a simple native scheduling tool. To schedule a post on LinkedIn, follow these steps: Step 1. Sign in to your LinkedIn account and start creating a post Type out your broem , add hashtags, include a photo or link… you know the drill. Create a post the same way you normally would. Step 2. Click the clock icon in the bottom right corner of the post editor...

Most people know that Facebook cover photos are the large image at the top of a business page. What you may not know is that this image can have a big impact on a business’s bottom line. Your cover photo is one of the first things potential customers will see, so it’s an important piece of your Facebook marketing strategy . You’ve got to call on your inner designer to make sure it’s poppin’. In this article, we’ll cover everything you need to know about Facebook cover photos, including the perfect Facebook cover photo size. By the end, you’ll be able to use our free templates to create a stunning Facebook cover photo that will help your business grow. Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Save time and easily promote your brand with a professional design. Facebook cover photo size: 820 pixels wide by 462 pixels tall The ideal Facebook banner size is 820 pixels wide by 462 pixels tall. On desktop, your cover photo is display...