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No matter what industry you’re in, every modern business needs to have social media guidelines. Social media guidelines lay out the best social practices for your employees. In some cases, these rules are required by law or for legal protection . But ultimately, the goal of these guidelines is to empower employees with the information they need to make the right choices on social media, both for themselves, and for the company. This is true even if your company doesn’t have a social media presence yet. Whether you have an official Twitter account or Instagram profile or not, you’d better believe your employees are out there on the internet, chatting up a storm. This article will review: The difference between a social media policy and social media guidelines Real-life examples from other brands How to use our free social media guidelines template to create your own set of guidelines Bonus: Get a free, customizable social media guidelines template to quickly and easily cre...

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. We’ll walk you through all the juicy details about TikTok SEO specifically, how it works, and how you can optimize your video content to get the most out of it. Stick with us, and you’ll be on the For You page in no time. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is TikTok SEO? TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results–this includes results on TikTok, as well as Google. But wait. TikTok isn’t a search engine, right? Maybe not technically ...

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show  the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media Leaving positive reviews on your website Driving more traffic to your products In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, e...

Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Bonus: Get our free, fully customizable Customer Experience Strategy Template that will help you understand your customers and reach your business goals. What is customer experience management? Customer experience management (CEM or CXM) is the process of managing and improving the way customers interact with your business. CEM uses data gathered at every interaction to improve customers’ perception of your company. At its core, customer exp...