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You’ve enjoyed the sweet, sweet thrill of posting a single photo on Instagram. Now, get ready to double, triple, or quadruple the good times with the power of multi-image photo Instagram collages! Because sometimes, one hot pic just isn’t enough to capture the magic of your new haircut, or spring menu, or collection of designer parrot caplets. With a digital collage, you can combine multiple images into one bold visual statement . You can build basic collages for your Instagram Stories directly in Stories Create mode. But to take your collages to the next level (or to craft something for your main feed), you’re going to need to look outside the app. Read on for our favorite fool-proof graphic design tools to help create professional-looking photo collages for Instagram — no scrapbook scissors required. Bonus: 14 Time-Saving Hacks for Instagram Power Users . Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. 14 Instagram...

A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Gen Z stats 1. Gen Z is 20.67% of the U.S. population That’s 68,600,000 Americans. Some say anyone born in the 1990s is part of Gen Z, though the most widely accepted definition includes those born during or after 1997 . Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. 2. A majority of Gen Z supports a more inclusive society W...

Much like Gretchen desperately attempted to get “Fetch” going in Mean Girls, Instagram is obsessed with trying to make Reels happen. Instagram has rewarded Reels users with an algorithm boost , prioritized Reels on feeds and the explore page, and now, the platform has started what is essentially a recycling program, allowing users to easily repurpose Instagram Stories highlights into Reels with just a few taps. But as we’ve learned from all sorts of shiny new social media features over the years (ahem, Twitter Fleets): Just because you can do something doesn’t always mean you should . We’re honestly not convinced that reposting old Stories as Reels will do us any good. But here at Hootsuite Experiments , we let the data decide. And so, once again, I’m donning my hard hat and am descending into the social media analytics mines to dig up some solid-gold proof about whether or not bending to Instagram’s will is worth it. Does repurposing your Stories highlights to Reels actually...

Look, Twitter may have a reputation for endless political discourse and ancient memes. And sure, sometimes that’s true. But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. But there’s still plenty of room to make waves with the right online presence. And it’s not limited to Twitter alone. TikTok, Instagram and Facebook offer plenty of space to flex your social personality. Ready to learn from the pros? Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Bonus: Read the step-by-step social media strategy guide   with pro tips on how to grow your social media presence. What are risky brand comebacks? In recent years, brands have cultivated enormous followings by taking huge risks. They’ve gone snarky (Wendy’s), wacky (Moonpie), unhinged (Duolingo) and downright emo (Steakums). These brands hav...

If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the benefits to scheduling Instagram Stories rather than publishing them on the fly, like: saving a ton of time making it easier to customize Stories with editing tools and templates avoiding typos and autocorrect mistakes We also walk you through the exact process of how to schedule Instagram Stories. Download your free pack of 72 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. Is there an app for scheduling Instagram Stories? You can’t schedule Stories ahead of time directly within Instagram. But you can use the Hootsuite mobile app or desktop dashboard to schedule Instagram St...