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How does the LinkedIn algorithm work in 2022? LinkedIn may fancy itself as being, ahem, all business. But the truth is that it’s a social network. Like all other social networks, LinkedIn relies on an algorithm for sending content to its users. And like any other algorithm, it’s relying on a variety of factors for making those decisions. You need to know those factors if you want your LinkedIn posts to be seen by the right people. If you wanna make the platform’s magic formula work for you, read on. The ultimate guide to the 2022 LinkedIn algorithm is below! Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. What is the LinkedIn algorithm? The LinkedIn algorithm takes into account a range of factors to determine who sees what posts on the platform . The topics, people, and types of posts an individual is most likely to engage with determines what their feed will look lik...

It’s hard to believe, but there was a time before emojis when humans were forced to communicate through words alone. Communications were fraught and confusing. People were forced to exchange “u joking??” texts in order to parse the true meaning of a statement. It was a dark time. Fortunately, in 2022 there are emoji for every occasion. And adding them to your social media posts offers benefits beyond fun. Including emoji can increase engagement by 25% on Twitter and generate 57% more Likes on Facebook . In one AdEspresso experiment, adding an emoji to the headline of an ad increased clicks by 241 percent ! Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results. Why it’s important to understand emoji meanings We’re using more emoji than ever before, and with good reason: they’re universal, inclusive, and fun. But when adding emoji to your social me...