test

The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that… you can track almost every single detail through social media metrics. The art of effective social media measurement is understanding which metrics matter most to your business, based on your goals . The number of metrics you track will depend on the size of your budget and the size of your team, as well as your business objectives. Here are some of the most important social media success metrics to track in 2022 . Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What are social media metrics? Social media metrics are the data points that show you how well your social media strategy is performing. Helping you understand everything from how many people see your content all the way through to how much money you earn from social media, m...

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger. Sure, Facebook Marketplace may have started as an online garage sale. These days, it’s an ecommerce powerhouse. The platform receives around a billion monthly visitors . Since those people are browsing already, they’re likely highly motivated potential buyers. Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns. So how does Facebook Marketplace work? How can businesses sell and advertise on the platform? Read on for our complete guide to the benefits of Facebook Marketplace for business. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. What is Facebook Marketplace? Facebook Marketplace is an online shopping channel. It’s an ecommerce platform where Facebook users can buy and sell items from each other loca...

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype . Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. General Pinterest audience demographics First, let’s check out how Pinterest stacks up against other social media platforms . 1. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million . Pinterest recognized that their 2020 surge in active users was likely down to shoppers sta...