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Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis . The varying formats of video across the platform may feel like a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience. Which Instagram video format is right for your brand? There may be a place in your social media strategy for all of them. Or maybe you’ll decide just to focus on a couple. In this guide, we’ll teach you all about the features, specifications, and best practices for every type. Plus, we’ve rounded up tools that make using Instagram video that much easier. Bonus: Download the free 10-Day Reels Challenge , a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. Types of ...

If you want to win business as a social media marketer, you don’t just need to be great at actually doing the social-media part: you need to crush the social media proposal game, too. Whether you’re responding to an RFP (request for proposal) or sealing the deal with a lead your sales team has been nurturing, a social media marketing proposal is the document that takes a new customer from prospect to client. For solo freelance social media managers and marketing agencies alike, social media proposals are an essential tool for growing your business — so you’d better be prepared to knock it out of the park. Luckily, we’ve got you covered with this step-by-step guide to creating a proposal, and a free social media proposal template to help you craft your own in just a few minutes. Quickly create your own social media proposal with our free and easy-to-use template . What is a social media proposal? When we say “social media proposal,” we are absolutely not encouraging you to po...

Looking for a direct communication channel to potential and current customers? Check! A marketing solution that drives community and commerce? Check! A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach? Check! There’s a lot to be said about Facebook Messenger. If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. General Facebook Messenger stats Facebook Messenger was launched in August 2011 Messenger was grown out of the original Facebook Chat functio...