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Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder. A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement. To help you narrow things down, we’ve listed 12 important Facebook tools, broken down by function, that will help make your Facebook marketing strategy a well-oiled machine. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Facebook publishing tools Hootsuite Compose Every good marketing plan starts with a proactive strategy. On social, this means planning your posts out ahead of time and scheduling them to be published when your customers are most active. That’s where Hootsuite Co...

Employee advocacy is one of the most effective ways to boost your public image and employee engagement. Why? Because your employees are already posting about you. Half of all employees share content from or about their employer on social media, and 33% of all employees do so without any prompting. Sounds great. But without a content strategy to guide them, you have no idea what they’re posting or the ROI of those efforts. With a formal employee advocacy program, you can expand your organic reach by 200% and increase profitability by 23%, among many other benefits. Keep reading to learn how to build an employee advocacy program that your team will love, and that will contribute to your business results. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. Employee advocacy ...

Snapchat launched in 2011. And as of 2022, Snapchat is still one of the top 15 most-used social media platforms in the world. While Facebook, YouTube, and Instagram may see more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. That’s because there are still 319 million users active on Snapchat each day . That’s millions of Snaps created, sent, and seen every day. Not sure what Snapchat is? Think Snaps have something to do with gingery cookies? Back up. We’ve got a beginner’s guide that will provide you with the basics and walk you through the platform. If you’re already comfortable using Snapchat, it’s time to take it to the next level. Here are essential Snapchat business tips and tricks you should know. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Benefits of Snapchat for busines...