test

Like most people who work in social media, we’ve been keeping a very close eye on the creator economy. Such a close eye, in fact, we’ve made it one of the top trends in our Social Trends 2022 report . It’s also what led us to our conversation with Jamie Byrne, YouTube’s Senior Director of Creator Partnerships . We interviewed him during the report’s research process. Byrne is uniquely positioned to talk about creators. Not only is he one of YouTube’s longest running employees (with a whopping 15 year tenure), his teams also work directly with both creators and brands to ensure their success with YouTube. In his time with YouTube, Byrne has seen the evolution of creators and the creator economy first-hand and he has some insights into what matters right now—and some big predictions on what will happen next. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. The death of the single platform ...

Twitter has evolved. Once the home of witty one-liners and snappy comebacks, brands can now dazzle their audience with clever GIFs, story-like threads, and Twitter chats. But if all this change has left you feeling a little out of the loop, we’re here for you. Get ready to take Twitter by the horns. Because we’ve compiled a list of all the things you can do to grow your follower count and find success on this ‘world top 20’ social platform. Read on to learn how to get followers on Twitter. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Why does Twitter follower count matter? Twitter might not have the user-count of platforms like YouTube and Facebook, but it speaks to a professional crowd like no other. And like all other social platforms, follower count matters. It matters for: Credibility Auth...

Instagram shopping lets you create an engaging shopping experience directly from your profile. Every day, millions of Instagram users explore their feed looking to buy things they love. Ready to get your products in front of more eyes? The great news is that opening your Instagram shop is free and easy to get started! In this post, we’ll cover the following topics and then teach you how to sell on Instagram: Why you should sell products or services on Instagram If you need a business license to sell on Instagram How to sell products on Instagram Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Why sell products or services on Instagram? Before we dive into how to sell products on Instagram, let’s talk about the benefits first. Selling your products or services on Instagram can boost your sales and skyrocket your reach. And there are a few reason...

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report —published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time spent on those platforms. Social ad spend. They’re all growing. Read on for the juicy details. Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Top 10 takeaways This video offers a handy summary of this year’s essential headlines and trends. Social media users grew 10% in last year Meanwhile, social media users have seen even faster growth than internet users over the past decade. Today’s total of 4.62 billion social media users is 3.1x higher than the 1.48 billion figure we published in 2012, a...