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Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide   with pro tips on how to grow your social media presence. What is cross-posting? Cross-posting is the process of posting similar content across multiple social media channels. Social media managers use the tactic to help save time and resources. No more crafting a unique social media update for each channel every time you need to post. Alongside saving time, cross-posting is a highly effective tactic for social managers to use because it helps streamline your posting strategy, gives you an ...

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it . If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. Every month over 1 billion messages are exchanged between people and businesses on Facebook Messenger alone. With all those inquiries and only so many people to tend to them, a chatbot or virtual assistant can be a lifesaver. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce . Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is conversational AI? The term Conversational AI (artificial intelligenc...

It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy. Data keeps you on track to achieve your social media goals, proving what’s working and — just as importantly — what’s not. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach. Bonus: Get a free social media analytics report template   that shows you the most important metrics to track for each network. What is social media analytics? Social media analytics is the collection and analysis of data points that help you measure the performance of your social media accounts. These are the metrics that will help you assess your social media marketing strategy on both macro and micro levels. Besides helping you see how social media is contributing to your larger business goals, they...

Like in the fashion world, TikTok trends come in and out of style, fast. Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.” Every second, new trends are emerging, and old ones are dying. It’s the circle of life. So how do we keep up with the latest TikTok trends? How do we stay hip? (First order of business: stop saying “hip.”) If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge. Even how you edit your post can become a trend (like this swanky transition type ). Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped co...