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How do you evaluate success on TikTok? There are many metrics to look at: follower count, likes, comments, shares. But TikTok analytics go deeper: they allow you to measure weekly and monthly growth, total video play time, information about who is watching, and more. With over 1 billion active accounts , every TikTok user has the potential to reach an enormous audience—but not everyone does. That’s why checking your TikTok analytics (and understanding them) is so important. Track the right metrics, and you’ll be able to hone in on the tactics that really work (and tell hype from reality). If your brand is new to TikTok , analytics can take some of the guesswork out of your TikTok marketing strategy . Insights available to TikTok Business accounts can inform everything from when you post to what you post. Keep reading to learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. Bonus: Get a free social media analytics report...

The average internet user now spends nearly 2.5 hours per day on 6.7 social networks. The good news for digital marketers is this provides many opportunities to connect with your potential audience. The bad news? Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you automate some of the work. We’re not talking about bots here. Instead, our social media automation definition involves using social media automation tools that benefit marketers and audiences alike. That means reducing the time spent on repetitive tasks, decreasing response time, and giving you the time and data you need to create more engaging content. Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. What is social media automation? Social media automation is using software tools to reduce the amount...

You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fypシ. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works. These tags, on the surface, are intended to mark content as worthy of the “For You Page.” But what’s unclear is if the TikTok algorithm actually takes this nudge into account. (After all: who among us likes being told what to do?) So! We decided to find out, once and for all, if these sort of hashtags actually help you get on the For You Page , or if they’re spammy hashtags similar to #follow4follow on Instagram that, at best, do nothing, and at worst, work against your content. Let the great experiment begin! Bonus: Download the free 10-Day Reels Challenge , a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. Hypothesis: “For You Page” hashtags don’t necessarily help ...

Want to add a link to your Instagram Story? We have good news and then better news. (And as a bonus, we have a sweet new Instagram Story hack! The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The even better news is that the 10,000 follower minimum is officially over, when it comes to adding a link in your Story. That’s right, in theory EVERYONE has link stickers now. ( Learn more about the update here .) Which leads us to the OTHER good news: we have a simple hack to customize your link sticker so that it vibes with your brand and design! Read on for all the steps. Download your free pack of 72 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audiences and gain more followers by allowing them to ad...

Stories disappear after 24 hours. But with a solid understanding of Instagram Story analytics, you can ensure they have lasting impact. With top of the feed placement, links, and interactive stickers, Instagram Stories are a prime channel for brands to drive awareness, traffic, sales, and engagement. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. Download your free pack of 72 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. How to view Instagram Story analytics There are a few ways to check analytics for Instagram Stories. We break them down below. But first, make sure you have an Instagram Business or Creator account . Without one, you won’t have access to analytics. How to view Instagram Story analytics in Instagram Insights From the Instagram app, go to your profile. Tap the Insights button above your Story Highlights. Scroll...