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Thinking about buying TikTok followers ? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter , why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww ! Bonus: Download the free 10-Day Reels Challenge , a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. TikTok has been downloaded more than two billion times , and has 100 million active users in the U.S. This is the place to see and be seen, but it’s increasingly challenging to stand out from the crowd or cement yourself as a TikTok power user. So it’s really no surprise that dozens of businesses have popped up to sell TikTok follows and likes — a shortcut to TikTok success w...

A social media policy is a crucial tool for any organization—even if your organization doesn’t use social media. Because your employees almost certainly do . Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What is a social media policy? A social media policy is an official company document that provides guidelines and requirements for your organization’s social media use. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. The policy applies to everyone from the CEO to summer interns, so it needs to be easy to understand. It can be part of a wider social media marketing strategy, or it can live with onboarding materials and other company policies. Why do you need a social media policy for employees? An official company social media policy is an important document. It helps maintain your brand voice while mitigating social m...

Twenty years ago, if you said you worked in robo-advising, direct-to-consumer optometry, or mattress sales, you would probably be the least popular person at a dinner party. No offense but: booooring! Who invited you!? Get out! But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. And with social media, even the dullest of businesses have an opportunity to spice things up. Here are 16 ways any business can beat a boring reputation and create engaging social content . Download the full Social Trends report to get an in-depth analysis of the data you need to ...