test

If you’re using social media to market your business, you need a social media budget. Here’s how to put one together — and how to ask your boss for the investment you need. Bonus : Download a free guide and checklist  to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. What is a social media budget? A social media budget is a document that specifies how much you plan to spend on social media over a specific time, e.g. a month, a quarter, or a year. Usually presented as a simple spreadsheet, it creates a clear understanding of the costs of your social media efforts and is a valuable tool for measuring return on investment . How big should your social media budget be? There’s no set rule for how much to spend on digital marketing in general or social media in particular. However, there are some general guidelines and benchmarks backed by surveys and research. Overall marketing budget benchmarks According to the Business Deve...

Want to add a link to your Instagram Story? We have good news and bad news. (And then more good news!) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The bad news is that, so far, you still need 10,000 subscribers or a verified account to get access to link stickers. Which leads us to the OTHER good news: we have a simple hack to add a link even if you don’t have access to link stickers, yet! Read on for all the steps. Download your free pack of 20 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audiences and gain more followers by allowing them to add links directly to their Instagram Stories. Viewers could swipe up on a Story or tap an arrow at the bottom of their screen to access a link witho...

If you’re actively marketing your business, you need an equally active customer service program. After all, you can’t build your business without happy customers. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts. If you specifically want to know how to use social media channels to offer customer service, check out our post on social customer service . Here, we’ll look at tools you can use to support your customers both online and offline. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is customer service software? Customer service software is any software tool that helps a business manage, track, or streamline its customer service efforts. That could mean anything from a simple chatbot all the way through to a complex customer relationship management solution that integrates with s...

Staring at your phone’s tiny screen and typing on its tiny keys to reply to each Instagram DM you receive is not the most efficient way to interact with your customers. But those days are over. As of 2020, any Instagram user in the world can send an Instagram DM online, from their PC or Mac, as well as from their phone. *Sliding into your DMs* Now you can get and send Instagram Direct messages on desktop, no matter where you are in the world pic.twitter.com/CT2SwuxHTv — Instagram (@instagram) April 10, 2020 Now, your brand now has more options when replying to Instagram DMs. And considering more than 200 million users visit at least one business profile each day , there’s a good chance some Instagram users will reach out to your brand directly via DM. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What does “DM” mean on Instagram? DM ...

Social marketers are the CMOs of the future. That’s what our founder, Ryan Holmes, believes. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia . While we’re still a ways off from that reality, social media management has gone from a fledgling title bestowed on interns and new grads to a profession worthy of its own seat at the marketing leadership table. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. twitter’s main character today is a master’s degree in social media — Nathan Allebach (@nathanallebach) July 26, 2021 And it’s a conversation that’s begun to go mainstream. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles. In particular, marketer...