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We’ve made it through the first half of 2021 and our team’s been working around the clock* to bring you exciting new features. (*Not actually around the clock, we value our employees’ mental health , but they have been working very hard and are pretty pumped to share the results with you.) Read on to find out what’s coming soon to your Hootsuite experience—we hope you’ll love it! Before diving in, I wanted to begin by recapping our focus this year: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Time-saving workflows: This is a longer-term priority for our product teams to help customers increase effi...

Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement metrics like shares and comments give your social media performance perspective. That’s why  engagement metrics  are often used as selling points in  social influencer  media kits, or to gauge a social campaign’s  return on investment.  Yet oddly, there’s no standard formula for calculating engagement rates. So, it’s time to do the math. Add these formulas to your social media toolkit so you can be sure you’re using the right equation in the correct context. Bonus: Use our free engagement rate calculato r to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is engagement rate? Engagement rate is a  formula that measures the amount of interaction social content earns relative to reach or oth...

There are many ways to engage your YouTube subscribers and attract new ones. One way is by adding YouTube contests to your YouTube marketing strategy . Use this guide for creative ideas, rules and best practices on how to plan and execute an effective contest that will not only increase your engagement rates on YouTube but will also boost your subscriber numbers. Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month. 8 YouTube contest best practices You can get creative when planning your contest mechanics and prizes. But regardless of what you come up with, make sure to follow these universal YouTube contest best practices: 1. Set SMART goals Be clear and specific about what you want to achieve. Set a date for the contest’s start and end, then identify your desired outcome before the beginning of the contest...

What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business. Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. Benefits of social media for brand building 1. Increase brand awareness With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social m...