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Any successful strategy requires four components: goal-setting , implementation, analysis and refinement. Instagram analytics address the analysis portion of this equation for social marketers. Good Instagram analytics tools help you understand how your Instagram efforts are paying off. You can learn what’s working and what’s not. Then you move onto the refinement portion of the strategy, tweaking your efforts to boost your results and improve ROI . Let’s look at some of the best Instagram analytics app options, and the most important Instagram metrics you need to track. Bonus: Get a free social media analytics report template   that shows you the most important metrics to track for each network. Instagram analytics tools 1. Instagram Insights If you’re using an Instagram Business or Creator account , you have access to this built-in Instagram analytics app. (If you’re still using a personal account, check out our step-by-step instructions to switch over to an Instagram...

If you use Twitter for business , you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white checkmark. Twitter users can only get this official badge once their account is manually reviewed and verified by Twitter. In fact, it’s much like getting verified on Instagram . When you get verified on Twitter, that signals to users that your profile is credible and authentic. Accounts like this one: Grace O’Malley’s exploits on the stormy seas off Western Ireland made her an Irish legend. Now, a new tourist route is being dedicated in her honor https://t.co/nEOSf81kZV — National Geographic (@NatGeo) May 27, 2021 Or this one: “All we can do is breathe the air of the period we live in, carry with us the special burdens of the time, and grow up within those confines. That’s just how things are.” A Personal History by Haruki Murakami. https://t.co/uZyMHrWkuO — The New Yorke...

In 2020, as the pandemic surged across the globe, we went home. In-person interactions were cancelled, each to be replaced by a digital counterpart. By January 2021, the average internet user had accounts on 8.4 different social media platforms and was spending two hours and 25 minutes on social media every day (with seven hours total spent on the internet across all devices)—proving that the lines between the “real” world and its virtual parallel were now more blurred than ever. But with increased time spent in hyper-digital spheres, we also saw a rise in depression, anxiety, loneliness, and uncertainty. Our collective mental health is suffering As we struggled to adapt to life in lockdown, we saw the world rocked by protests as the murder of George Floyd spurred millions to take to the streets in support of Black Lives Matter— the largest movement in U.S. history —catapulted by social media. View this post on Instagram A post share...