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With URL shorteners , any long and unwieldy website address can be reduced to just a few characters in the click of a button. Anyone with an internet browser can use link shorteners: social media managers, regular everyday Facebook moms, small business owners, TikTok tweens of all heights — and you! Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. What is a URL shortener? A URL shortener is a tool that creates a short, unique URL that will redirect to the specific website of your choosing. Basically: they make a URL shorter and simpler. Your new, shorter URL will typically include the shortener site’s address, plus a combination of random letters. For example, if I punched in a URL like animalplanet...

Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? You’ve come to the right place. Posting on Instagram from your desktop can save you time and offer more flexibility in what you can upload (such as edited videos and images). And you can do it without having to upload them onto your phone first. Below we’ve outlined four different ways to post on Instagram from your computer.   How to post on Instagram from your computer There are a few ways you can post on Instagram from your desktop. It all depends on which operating system you are using. Below, you’ll find ways to post on Instagram from your PC or Mac. We’ll also show you how to post via Hootsuite which works on either operating system. Method 1: How to post on Instagram from your computer using Hootsuite You can post on Instagram from a PC or Mac using Hootsuite. And it’s incredibly simple too. Watch this video for a quick summary of how to post on Instagram ...

If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Of course, if you’re a major publisher, a tech journalist, or Britney Spears’ social media team, your friendly contacts at Instagram HQ probably reach out regularly to give you the heads-up on any new algorithm changes. If so, this article is not for you. This article is for everyone who doesn’t have a direct line to Menlo Park. (It’s also for everyone who doesn’t want to fish through unverifiable rumours spread by influencers looking to increase their own engagement. We’re looking at you, “save is the new like” people.) Instead, all of the tips you’ll find in this article are based on hard data, or what Instagram itself has said about the algorithm and how it works. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. How the Instagram algorithm works in 2...