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Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy , especially if you’re new to the platform . You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads . Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience. Download the complete Digital 2021 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics. General Instagram demographics Benchmark your Instagram demographic research against these key stats: 1.2 billion : The number of unique ...

There are lots of benefits when social media marketers understand social media demographics. When you have a clear idea of the different audiences using each platform — and the potential audience each platform can reach — you can: Reach the right audience Engage that audience Craft a compelling message Fine-tune your marketing strategy Simply, the best social media marketers know where their audience is active online. And that helps brands choose the right social platforms. After all, how many men prowl Pinterest boards for power drill DIYs? What are the chances Snapchatters are thinking about retirement? Could LinkedIn members be lured by video game ads? (Okay, maybe some.) But really, the only way to choose the right platform for your brand is by taking a look deeper at social media demographics. That’s why we’re breaking down key demographics for all of the major social media sites out there. Keep reading to learn more. Download the complete Digital 2021 report to lea...

If you’re looking for the latest digital insights and social media stats, you’ll find them all in our new Digital 2021 reports series. Published in partnership between We Are Social and Hootsuite , this year’s reports reveal that connected tech became an even more essential part of people’s lives over the past year, with social media, ecommerce, streaming content, and video games all seeing significant growth in the past 12 months. Some of the key themes to look for in this year’s reports include: Changes in how people search for information and brands; The evolving demographics of online audiences; The rapidly growing importance of ecommerce; Why mobile is essential, but not the only answer; and Why it’s time to change the metrics that guide marketing’s social media ‘mix’. Download the complete Digital 2021 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visuali...