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We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connect authentically online has become more important than ever. In research published last month , we revealed the extent of global social media use. There are now 4.14 billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. My teams have spent the last few months working on features to make it easier for you to engage in the ways your customers want, and easier to report on the success you have doing it. Here’s a breakdown of some of our top releases. Bonus: Read the step-by-step social media strategy ...

You’re busy. Managing your brand’s multiple social networks can be challenging. We get it. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. In fact, a sophisticated social media strategy doesn’t have to take a bunch of extra time. If you want to know how to post to all social media at once — and do it right — there are a few things to remember. Here, you’ll learn: Reasons why you should not post to all your social media at once. How to use Hootsuite, an app that posts on all social media at once. How to post to all your social media at once the right way , and avoid looking spammy. Read on for tips to take your social media scheduling strategy to the next level. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. 4 reasons to NOT post to all your social media c...

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. No, we’re not talking about trying to bump up your vanity metrics by annoying people with weird bot comments . We’re talking about tools that handle admin tasks like posting, monitoring and reporting, so that you can keep your social presence on-brand, up-to-date, and authentic, while spending less time on the day-to-day. The thing about world-class social media automation is that—when it’s done right—it can be pretty much invisible to the outside eye. That makes it tough to figure out what the pros are up to behind the scenes. Read on to learn about the practices and tools social media experts use to save time and get results. Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track...

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content? Curated content is content created by others that you select to share with your own audience. This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy. Just like a museum curator’s role is to choose the most important artifacts and artworks to display, your role as a content curator is to select only the best content to share with your followers. This curated content definition isn’t complicated. In fact, every retweet is a very basic kind of content curation. But to get the most value out of conte...