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Tracking your brand’s Twitter analytics is an important part of any business’s social media strategy . That’s because Twitter analytics provide key insights into how your audience engages with your content, what content performs best, and whether your brand’s social media strategy is working. If you’re not using Twitter analytics already, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll learn: What Twitter analytics are. Why you should be tracking Twitter metrics. Which Twitter metrics are most important to track. How to use Twitter analytics. And what tools you can use to track important insights. Bonus: Get a free social media analytics report template   that shows you the most important metrics to track for each network. What are Twitter analytics? Twitter analytics is a built-in data-tracking platform that shows you insights specific to your Twitter account and activity. It’s much...

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?). Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Top Facebook updates you need to know in 2020 September 2020 Facebook updates Transfer your Facebook photos and videos to Dropbox and Koofr While family photos a...