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For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!) But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Any long and unwieldy website address can be reduced to just a few characters in the click of a button. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. Wha...

Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success. It also gives you the info you need to prove and improve your social media ROI . Learn where to find your company page ’s analytics and the best metrics to track. Plus, we’ve included a few LinkedIn analytics tools that can deliver deeper insights and make reporting simple. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. How to use LinkedIn analytics To access the LinkedIn analytics dashboard, start by logging in and opening your company page . From here, you can check your analytics in the following sections: Analytics Dashboard ...

If you’re already using Instagram for business , you’re probably aware of the countless benefits of using this social media platform as a marketing tool . Yes, Instagram itself provides marketers tons of useful functionality . But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in. Here, we’ve compiled the best Instagram apps for: Photo editing . These are apps that help you edit, resize and add filters to your photos. Layout and design . These apps help your brand add interesting elements like collages and graphics. Video tools . These apps elevate how your brand captures, designs, and edits videos. Audience engagement, analytics, and data . Use Instagram apps to track how your brand is engaging with your audience and monitor your content performance. There are plenty of great apps for Instagram Stories too. But we tackle those in a separate blog post dedicated to the best apps for Instagram Stories . Let’s get starte...