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If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan . An audit of your social media accounts helps you understand what’s happening on each network. You’ll be able to spot at a glance: what’s working and what’s not whether impostor accounts are stealing your fans which outdated profiles you need to revive, repurpose, or shut down new opportunities to grow and engage your audience. In this guide, we explain everything you need to know to conduct an effective audit of your social media channels. We even have a handy (and free) social media audit template to help you get it done in no time. Bonus: Get the free social media audit template to see what’s working and what’s not. Save time and improve performance. What is a social media audit? “Audi...

With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies they’re using to rebound from the impact of COVID-19. “They come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads. 66 is the mother road, the road of flight,” wrote John Steinbeck of the migration of American farmers and small business owners at the height of the Great Depression as they marched down America’s now-historic Route 66, out of the dust bowl and towards California in search of opportunity. The road became a myth. A monument. Not only to the plight of small business owners in the 1930s but also to their resilience in the years that came after. As America emerged from the depression, family-owned diners, bowling alleys, mom and pops, and heavy industry sprung up along the highway and gave life to the country’s once struggling heartland. Route 66 came to epitomize the thriving state of small businesses in middle Amer...

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; } Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Insights available to TikTok pro accounts can inform everything from when you post to what you post. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. Bonus: Get a free social media analytics report template   that shows you the most important metrics to track for each network. What is a TikTok pro account? The main difference between a TikTok pro account and a regular account boils down to TikTok analytics. Pro accounts offer them, while regular accounts don’t. M...

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases.  Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re called out for an embarrassing grammar typo in the Facebook comments. Oops.  With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication.  This article outlines: The benefits of creating a social media approval workflow.  How to create a workflow that is efficient for your team. Some examples of social media approval tools and social media approval apps. Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. 4 benefits of creating a social media app...

Instagram hashtags can make or break your Instagram strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. But use the wrong and you can actually do damage, from annoying potential followers to get penalized by Instagram’s algorithm. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. You’re in the right place to do just that. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Everything you need to know about Instagram hashtags in 2020 What are Instagram hashtags? A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #NoFilter). They are used to categorize content and make it more discoverable. Hashtags are clickable. Anyone who clicks on an Instagram hashtag or condu...