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As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free. The bad news is, it’s losing some functionality. Which has some looking at other solutions. If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. And get this – more people trust a regular employee (53%) than a CEO (47%). Even more people trust a company technical expert (65%). Consequently, many marketers and organizations ar...

Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range . Most TikTok stars may be teens, but grandmas are making moves , too. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average American. But the results are different outside the United States. Get to know who’s on the platform to improve your Twitter marketing efforts . With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. How many Twitter users are there in 2020? As of the first quarter of 2020, Twitter has 166 million monetizable daily active users (mDAUs). Twitter defines mDAUs as “people, organizations, ...

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform . Yet 63% of Americans say their employer has no social media policy. A social media policy isn’t just a set of rules. It guides, advises and inspires in best and worst case scenarios. Not sure where to start? Read on. Table of contents What is a social media policy Why are social media policies important? What to include in a social media policy How to write a social media policy Social media policy examples Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What is a social media policy? A good social media policy is a living document that provides guidelines for your organization’s social media use. It covers your brand’s off...

With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. That’s where Twitter ads come in. Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers. Considering there are many ultra-simple Twitter ad formats and no minimum advertising budget , now is a great time to consider running your first Twitter ad. In this guide, you’ll learn about the different types of Twitter ads, how to create your first-ever campaign, and tips to remember when creating your Twitter ads. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Types of Twitter ads There are several types of Twitter ads to choose from to help your brand’s goals and fit your social medi...

These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. 1. Social media strategy template Whether you’re starting from scratch or looking to improve your current social marketing strategy , you need this essential resource. The template makes it easy to: Set social media goals that lead to real business results Better target your ideal customer Gather intel on the competition so you can stay ahead See what’s already working and what’s not Create or improve your social media profiles Develop a thoughtful content strategy and set a publishing schedule you can stick to Track your progress and adjust your plan as needed Get the free social media strategy template . To use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu. 2. S...

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. How to create a social media strategy Step 1. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. goals The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) . Each of your goals should b...