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10 Instagram Best Practices You Should Be Following in 2020 Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against. Last year, businesses spent roughly $20 billion to advertise on Instagram . That’s $5.1 billion more than YouTube earned in 2019. This year, competition for Instagram users’ attention and loyalty will only grow more intense. Instagram Stories alone is expected to earn $1.7 billion in sales in 2020 —with 150% revenue growth year over year.  If you currently use or plan to use Instagram for business, best practices should guide your efforts. These 10 best practices are key to improving your results in 2020. Bonus:  Download a free checklist that reveals the exact steps a lifestyle photographer use...

If you’ve been following the latest social trends , chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine . Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots. Add frames and borders for a scrapbook-styled event recap. Or roundup multiple pieces for gift guides and seasonal mood boards. All this and more can be done without papercuts and superglue snafus. An assortment of free Instagram collage apps make trimming and styling easy and mess-free. So, feeling scrappy? Read on for the tips, tricks, and tools you need to make collages a part of your Instagram business strategy . Download your free pack of 20 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. How to mak...

Can I Use This Photo on Social Media? Understanding Image Copyright It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating. From Attribution Noncommercial-No Derivative Works licenses to “fair use,” there’s a lot to unpack. There’s a lot at stake, too. Breaches of copyright can land your business in court with hefty fines, and “I didn’t know better” won’t fly as a valid defense. Especially if an image is used for social media marketing. Just ask the mother of Success Kid . Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. https://t.co/AVdl9dxXCs — Laney Griner (@laneymg) January 23, 2020 But once you know the rules, it’s easy to foll...