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There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971 . In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020 4.5 billion people now use the internet , an increase of 298 million new users (or 7%) year-on-year There are more than 5.19 billion mobile phone users , up 2.4% year-on-year (or 124 million new users) A big thank you to the data partners who contributed to this year’s reports, including: GlobalWebIndex Statista GSMA Intelligence App Annie SimilarWeb Locowise The full Digital 2020 report dives into detailed data on global online habits and demographics. Her...

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy . Launched in June 2018 , IGTV has a few different elements that make it stand out: Longer than Instagram stories. Regular users can upload videos that are up to 10 minutes long. Verified users can upload hour long videos. Standalone platform. Though you can watch IGTV videos via your Instagram app, it also comes with its own standalone app designed for creators who really want to leverage the platform. Improved discoverability. In early 2019, Instagram let their content creators share one-minute previews of their IGTV videos on their feeds. This allows users to catch their audience’s attention without ever having to leave the Instagram app. One of the best ways to leverage IGTV? Create an IGTV series. This is a regular series of videos your brand will release on a schedule each week, month, or (if you really love putting out content) day. ...

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers . Big brands with massive follower counts can expect even lower averages. It’s true that the Facebook algorithm isn’t the only factor that affects reach—there are others at play, like Facebook’s continued growth —but it’s definitely one of the most important factors. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. In case you need a quick refresher, the Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds. Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuab...

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing minor panic attacks.) Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. Read on and we’ll guide you through the steps necessary to make your own, and take a look at some real-world examples. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. But first, let’s review the compelling reasons to invest in this tool to begin with. Table of Contents Why use a social media content calendar? How to create a social media content calendar Social media content calendar examples Free editorial and social media calendar templates Other social...