test

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. And it has definitely changed. In some places, Facebook’s audience has shrunk . In other areas, audience sizes are growing. Some people are taking breaks from the site , while others are posting less personal information. Meanwhile, Facebook Groups are surging in popularity . Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 27 Facebook user demographics you need to know in 2020 1. Facebook has more than 2.45 billion monthly active users Facebook’s latest figures show that more than 2.45 billion people log in to the platform...

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Episode 1: No-Name Brands Award: Best Deliberately Unexpressive Brand Voice on Twitter View this post on Instagram An awards show where we recognize a brand for something cool they’ve done on social recently ✨???? A post shared by Hootsuite (@hootsuite) on Oct 16, 2019 at 10:36am PDT What they did that was “Fridge-Worthy”: Post content to their Twitter feed with a consistent, unique, deadpan brand voice that resonates with millennials Live-tweeted the Emmys in the same brand voice, i.e., “trendjacking” What we can learn from them: When developing a strong brand voice, try creating a character first (with person...

Facebook ad sizes change more than a Radio City Rockette changes costume. From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. One out of every five digital ad dollars is spent on Facebook. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). If you want to reach eyeballs online, Facebook is the place to do it. That means they’re always going to figure out the best way for your ads to draw in customers. With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers? Well now you can, with this handy cheat sheet! Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.   Facebook vi...

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.) Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Not to mention staying up to date with them. Below, we’ve got the year’s new numbers: who’s using Youtube? How are they using it? And what does that mean for business? Table of contents YouTube user statistics YouTube usage statistics YouTube for business statistics YouTube advertising statistics Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. YouTube user statistics 1. YouTube has 2 billion logged-in monthly users YouTube’s user base is still g...

As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. We’re not talking World Record Breaking eggs , Facebook’s all-caps rebrand , or Rihanna following Jagmeet Singh on Instagram . We’re talking about the big, social media landscape altering moments of 2019. We simply can’t help ourselves if other trivial moments, like Jennifer Aniston breaking the Guinness World Record for fastest Instagram account to reach one million followers, slip in there. For the record, it happened in five hours and 15 minutes. These are the moments that changed the game. That changed the rules of social media marketing, either explicitly or subtly. And that will change the way things are done in 2020. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. 8 of the biggest moments that changed social media in 2019 1. Fyre Festival docs reveal our fatigue with social scammers The year began...