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Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement . Facebook Live videos also get six times more interactions than regular Facebook videos. So not only will your followers love it, but it also boosts your content in the Facebook algorithm . Getting started is easy too. All you need is a mobile device — and the right steps of course. Table of contents How to use Facebook Live 10 tips for using Facebook Live Facebook Live video ideas Frequently asked questions about Facebook Live Bonus:  Want to know how a viral social video creator makes millions of dollars in sales? Download the free guide now. How to use Facebook Live Starting a Facebook Live video differs slightl...

Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a lead generating platform. But if you do it right, it can be very effective. Social media leads are potential customers who express interest in your company and provide information that marketers can use to follow up with. Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap. Even better: 80% of Facebook survey respondents say they use Instagram to decide whether or not to buy something. If you’re not collecting leads on Instagram, you’re missing out. Read on to learn how you can use Instagram lead ads and other organic tactics to collect more leads on the platform. Bonus:  Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. How to get more leads on Instagram Use these tips to make the ...

Instagram Highlight covers are a great way to make a good first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. Covers are an easy win for any brand that banks on aesthetics. (And on Instagram, that’s everyone.) The good news is that even if you don’t have a graphic design department in your back pocket, they’re easy to make. In this article we’ll walk you through all the steps to create your own Instagram highlight covers. As a bonus, we have a free pack of icons to help you get started. But, just like Rupi Kaur says, every journey begins with a single step. So let’s start with the basics. Table of Contents How to create an Instagram highlight How to create a new Instagram highlight from your profile How to create your own Instagram Highlight covers 5 tips for using Instagram Highlight covers and icons Download your free pack of 40...