25 Twitter Stats All Marketers Need to Know in 2020
Twitter statistics, we have them. Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. As with most established social media platforms , Twitter’s user growth has been evening out for a while. The result is a platform that’s been focused on improving user experience. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. And in fall 2019, the company reported its work on ‘health’ (a.k.a detecting and removing abusive messages ). Despite all this, Twitter’s Q3 2019 earnings disappointed investors with “product issues” on its adtech, and a bummer of a summer for the big events and launches that would normally drive its ad sales. But we aren’t looking to buy Twitter shares, we’re looking to market...