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Showing posts from October, 2019

25 Twitter Stats All Marketers Need to Know in 2020

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Twitter statistics, we have them. Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. As with most established social media platforms , Twitter’s user growth has been evening out for a while. The result is a platform that’s been focused on improving user experience. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. And in fall 2019, the company reported its work on ‘health’ (a.k.a detecting and removing abusive messages ). Despite all this, Twitter’s Q3 2019 earnings disappointed investors with “product issues” on its adtech, and a bummer of a summer for the big events and launches that would normally drive its ad sales. But we aren’t looking to buy Twitter shares, we’re looking to market...

12 Tips for Creating Engaging Visual Content on Social Media

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The importance of creating visual content for social media cannot be understated. Need proof? Look no further than the Google Doodle. By changing its look everyday, Google creates a reason to visit its landing page and use its search engine over others. Strong visual content on social media has the same effect. It gives people a reason to follow, like, comment, and eventually buy from you. Need more proof? LinkedIn posts with images have a 98% higher comment rate on average Tweets that include visual content are three times more likely to get engagement Facebook posts with photos get more likes and comments Visuals tend to leave more of an imprint, too. We’re 65% more likely to remember information if it includes an image. So, are you ready to step up your creative? Let’s get visual. Bonus: Get the always-up-to-date social media image size cheat sheet.  The free resource includes recommended photo dimensions for every type of image on every major network. 12 tips for...

Social Media Image Sizes: A Quick Reference Guide for Each Network

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Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But not if you consult our guide to social media image sizes first! Below are the most recent social media image dimensions, as of 2019. Social media image sizes in 2019 Instagram image sizes Twitter image sizes Facebook image sizes LinkedIn image sizes Pinterest image sizes Tumblr image sizes Snapchat image sizes YouTube image sizes TikTok image sizes Bonus: Get the always-up-to-date social media image size cheat sheet.  The free resource includes recommended photo dimensions for every type of image on every major network. Instagram image sizes Instagram now supports horizontally and vertically oriented images along with the square images they used...