test

Wondering how to use WeChat for your business? The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. In China, where the majority of WeChat users live, the platform is known as Weixin. Weixin was first released as a messaging app in 2011 by parent company Tencent. It quickly grew into an “everything app,” connecting users to gaming, ridesharing, shopping, and even government services, along with friends and family. WeChat users can now do everything from posting videos to filing for divorce on the app. They can also synchronize their posts , called “Moments,” with Facebook and Twitter—social networks that are still banned in Mainland China (along with Instagram and YouTube). Nearby competitors include Japan’s Line and South Korea’s Kakao Talk. However, there’s also competition from Whatsapp and Tik Tok . Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. And now that y...

Looking for a listicle to show you how to become Instagram famous in 10 easy steps? You won’t find that here. While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. And if there’s one thing to learn from the burning trash fire that was Fyre Fest, Caroline Calloway’s ghostwriter takedown, or even Millie Bobby Brown’s skincare tutorial snafu , it’s that the social currency of faking-it-until-you-make-it is pretty much spent. In other words, social scams, fake followers, Instagram pods, and other hacks aren’t going to fly —especially with recent changes to Instagram’s algorithm . Instead, think real talk, representation, relatability , transparency, and good old-fashioned dedication. So what does this mean when it comes to attaining Instagram fame for you or your business ? We analyzed strategies and rounded up advice from several top Instagram influencers to give you 17 expert tips. Bonus:  Download a free checklist...

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over half of U.S. marketers used Instagram in 2016, more than 75% will do so by 2020 . It’s no wonder: Instagram has a billion monthly active users , and an advertising audience of more than 849 million . This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Bonus:  Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Setting up an Instagram for business account Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account . If you already have one, skip ahead to the tips below. If you already have a personal account, you can skip to step no. 3 of these instructions. I...