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Showing posts from July, 2019

17 Twitter Accounts That Will Make You a Better Writer

17 Twitter Accounts to Make You a Better Writer “A better writer?” Yes, better at… Knowing what you want to say Know how to say it Saying it in a few, not a lot of words Avoiding jargon, which forces people to drain brain calories Editing your own work to achieve all of the above Write better to inform, engage, and persuade better. For emails, documents, web pages, posts, pitch decks, proposals, whatever. And of course, for your social shares, captions, comments and call-to-action links and buttons. You have something to say. Why waste words, time, and attention confusing readers, versus clarifying and simplifying? “Okay, but why Twitter?” Because others out there have “nailed it.” Why not learn from some of the best? Think of Twitter as a digital version of the Paris café scene of the roaring 20s. A useful gathering of writing minds, language snobs, and practical tips for writing clearly, concisely, and purposely. Bonus: Download the free strategy guide that reveals ho...

How to Write a Social Media Policy for Your Company

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A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform . Yet 63% of Americans say their employer has no social media policy. A social media policy isn’t just a set of rules. It guides, advises and inspires in best and worst case scenarios. Not sure where to start? Read on. Bonus: Get a free, customizable social media policy template to help you easily create guidelines for your employees’s personal and professional social media use. What is a social media policy? A good social media policy is a living document that provides guidelines for your organization’s social media use. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. Because social media is constantly changing—platform popularity shifts all t...

19 Podcasts That Will Make You a Better Social Media Marketer

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Want to up your social media skills but not sure how to start? Don’t worry: these 19 social media marketing podcasts have got you covered. Podcasts offer a great way to brush up on the latest digital trends on the go. You can tune in while commuting, doing the dishes, or working out. Plus, they’ve been shown to boost learning and critical thinking! In this post, we’ll share some of our favourite social media podcasts for digital marketers. Each of these shows is packed with tips, tricks, and advice for upping your social game. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 19 of the best social media marketing podcasts 1. Savvy Social Podcast by Andréa Jones The Savvy Social Podcast is short, sweet, and always fresh. Each week, Andréa Jones looks at a new social media marketing technique. She interviews leading experts in the field. She also shares insights from her own experience as a social media strategist...

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

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As of April 2019, Facebook’s potential advertising reach globally  is 1.887 billion people . That represents 32% of everyone over the age of 13. Statistics also show that people continue to interact with Facebook ads . The average Facebook user clicks on 11 ads in 30 days . But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. With more than a quarter of all Facebook Pages using paid ads, you’ve got to know how to stand out from the crowd. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 16 winning Facebook ad examples to learn from Facebook image ad examples 1. LEGO What’s great about this ad With this bright, colorful visual creative, LEGO proves that image ads don’t need a photo to be effect...

How to Bulk Schedule Social Media Posts (Up to 350!) and Save Time

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Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. A good bulk schedule tool makes daily posting more efficient and takes the worry out of keeping up with your content calendar. Each day, you know exactly how many posts will go out and when. And the very best ones allow you to schedule across different types of social platforms—saving you even more time. Luckily, lots of great social media bulk schedule tools exist to help you get the most bang for your buck. But if you want one that will making bulk scheduling across multiple social platforms effortless and that comes with its own analytics dashboard, look no further than Hootsuite. Our bulk composer tool allows you to schedule up to 350 posts in advance across different social media platforms. Let’s walk through exactly how you can bulk schedule social media posts on Hootsuite. Bonus : Get t...