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We look at our phones about 80 times per day , or once every 12 minutes. With these staggering numbers in mind, it makes sense that we want our devices to look as good as possible. Chances are, you have carefully chosen a wallpaper for your phone’s background and lock screen that brings you some sort of joy (or at least shows everyone around you how cool you are). For brands and organizations, providing phone wallpapers to social media followers is a great way to say thank you—with mutual benefits. Your audience gets spiffy new phone backgrounds, and your brand gets to boost awareness and positive sentiment. To find out more about this practice, I spoke to Hootsuite’s social media team, as well as social media marketers from Saje Wellness and Lush who have found success by sharing their own phone wallpapers—especially on Instagram. Continue reading to discover: Why offering mobile wallpapers on Instagram is a smart move for brands How top brands are sharing phone wallpapers E...

No matter how many followers you have , Twitter polls will help you get into their heads. So you can know what they think, what they want, or what they’re doing. Which will help you determine what you should be doing for your brand. But before we get into that, let’s take a quick step back… Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. What is a Twitter poll? A Twitter poll allows you to pose a question to your audience in a tweet with up to four response options (but you can choose only two or three, if you like). What do you think of Instagram testing the removal of like counts on a post? — Hootsuite (@hootsuite) May 13, 2019 No directing them to another page. No asking them to fill out a form. No taking up minutes of their time. It takes only a second or two—at most. And… no waiting for results like traditional surveys. Users see results...

No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then! When another team member has to take the reins, an Instagram Stories style guide will help to set them up for success by covering everything they need to know. Read on to find out: Other reasons you might need to create an Instagram Stories style guide Everything you should include in your Instagram Stories style guide Download your free pack of 20 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. Why you need a style guide for your Instagram Stories You need an Instagram Stories style guide for the same reason you need a style guide for your other social media channels. It will help you maintain a consistent look and feel for your Stories, which strengthens your brand as well as your relationships with your followers. Plus, it will give your coworkers conf...

Master these Instagram hacks and start posting like a pro. Table of contents General Instagram hacks Instagram hacks for photo and video sharing Instagram Story hacks Instagram bio and profile hacks Instagram hashtag hacks Instagram direct messaging hacks Bonus:  Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. General Instagram hacks 1. Stop seeing posts and/or Stories from specific accounts you follow Mute annoying users without the risk of offending them with an unfollow. How to do it: Tap the  …  icon in the corner of a post from the account you want to mute Click  mute From there, you can choose whether to mute posts, or mute posts and Stories from the account You can also mute posts and Stories by pressing and holding on a Story in your tray, or from a profile 2. Rearrange the order of your filters Put your most-used f...